The Power of Nice: How to Conquer the Business World with Kindness


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Going that extra inch — whether with a client, customer, family member, or friend — speaks volumes to others about our talent, personality, and motivations. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Answer Woman

In Bang! Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas. Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang!

Similar audiobooks. La La Anthony. The Power Playbook is the empowering guide to forging professional success, establishing financial independence, and finding balance for a truly satisfying life. La La is a self-made entrepreneur with a successful fashion line, a cosmetics company, a reality show, and a budding acting career to her credit. From humble beginnings, she created a career that she loves through sheer determination and hard work, and now she shares her hard-won wisdom on how her readers can do the same.

With her unparalleled drive and enterprising attitude, La La knows what it takes to follow a dream, forge goals, and work relentlessly to achieve them. In The Power Playbook, she will share her tried-and-true advice for reaching new levels of success in whatever you set out to do. Big dreams require hard work, resilience, and an undying belief in yourself.

Illustrated by personal stories of her own professional triumphs and challenges, La La reveals her secrets to finding success on your own terms. Marcus Buckingham. In Go Put Your Strengths to Work, a Wall Street Journal bestseller in hardcover, Buckingham will show you how to hone and apply your strengths for maximum success in your career. Research data show that most people do not come close to making full use of their assets at work—in fact, only seventeen percent of the workforce believe they use all of their strengths on the job.

If you'll have a problem with a couple small, minor comments about Republicans, I suggest you don't get the book. Just know that you'll miss out on the many good ideas in this book.

The Power of Nice

Be nice! If you are from a city where people are nice the authors have never left NYC , then this might be a revelation, but a waste if you are from middle America because you are already experiencing niceness every day. Furhter, the authors are obviously Democrats, as they used the book as an opportunity to reveal that Republicans are sneaky and wily. So Republicans might not think the descriptions were nice.

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I listen till the end hoping it will get better just wasn't enough meat for me. Also, it is written by female entrepreneurs for female entrepreneurs. I am completely cool with that, but having something on the cover or description page would be nice. I really liked the Power of Nce. Many of the same examples given where also in the Power of Small, I still enjoyed the book. Great book! A few years ago, we received a call from a woman who we thought was looking for work. We offered to meet with her, just because. As it turned out, she wasn't looking for a job--she was looking for an agency to create advertising for two huge pieces of business she was heading up.

It was a project that was worth millions of dollars to the agency. Why had she picked us? Twenty-five years before, she had worked with Linda, who had shown her great kindness and respect despite her junior status at the company.

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That is the power of nice. The Power of Nice Principle 4 Nice must be automatic. A friend recently told us the story of three consulting companies vying for a very large contract.

One was summarily dropped, even though the firm did a terrific presentation. It turned out that when the prospective client arrived at the airport, an executive from one of the consulting firms neglected to help with her bags. He lost the contract right there. She was miffed at his rudeness and lack of manners, and decided that she didn't want to do business with them.

Here their team had worked day and night to give the client a knockout presentation, and the entire account was lost over a suitcase. The negligent executive certainly knew the client was a VIP.

So why didn't he pick up the bag? Simple: He wasn't skilled in the art of being nice. If it had been part of the way he treated everyone, the oversight never would have occurred. Picking up the bag for the client would have been second nature, instead of a once-in-a-while gesture granted only to clients and bosses and other important people. He would have understood that such small gestures and actions can have an enormous impact. The Power of Nice Principle 5 Negative impressions are like germs. Whenever you're aloof to someone who you think "doesn't matter," people unconsciously react to that.

You might get a better table if you scream at a waitress for service, but we can assure you that your date will silently be saying, "Check, please. Not spreading germs means being extremely conscientious about your environment and the people around you. Because even a simple misunderstanding can create a negative impression, as Robin recently discovered:.

One of the PowerPoint slides kept going in upside down. We were tearing our hair out trying to get it right--it seemed to have a mind of its own. But we finally got it to work, and everyone went home. The next day, during this presentation in a huge conference room for a lot of people, the devil slide popped onto the screen--upside down! I said, "Oh my God, Claire.

The Power of Nice: How to Conquer the Business World with Kindness

It's wrong again. Everyone else thought that I had just chastised her publicly, and it created a lot of negative feeling in the room. In fact, we nearly lost the business it took months to pitch. We made light of the situation and explained what had just transpired, but it was a good lesson to us: Impressions are in the eye of the beholder, and one bad impression can infect everything else you do. The Power of Nice Principle 6 You will know. Even if you never see a person you have treated badly again, even if no one sees or knows of your rudeness or bad behavior, you will know.

It will be in your mind and heart when you walk into a meeting and try to convince the people in the room that they should put their faith in you. Because you won't believe in yourself, you could jeopardize the outcome of a meeting or relationship. The power of nice is not about running around maniacally smiling and doing everyone's bidding, all the while calculating what you'll get in return.

It's not about being phony or manipulative. It's about valuing niceness--in yourself and in others--the same way you respect intelligence, beauty, or talent. Niceness is a powerful force. In fact, it can literally save your life. Let us consider an example, Susan.

The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness The Power of Nice: How to Conquer the Business World with Kindness

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