The Naked Future: What Happens in a World That Anticipates Your Every Move?


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The deputy editor of The Futurist magazine discusses the impact the increased use of computer-aided forecasting will have on everyday life, cataloging the possible benefits and potential abuses of predictive analytics over the next decade. ISBN: Branch Call Number: Characteristics: xviii, pages ; 24 cm. From the critics. Comment Add a Comment. Age Add Age Suitability.

Summary Add a Summary. Notices Add Notices. Turning off your GPS doesn't actually make you less predictable, it just makes your predictability level harder to detect - your future remains naked. This seems like frightening stuff, but then the conversation turns to more benevolent uses of such technology. Chapter 3, by way of an imagined story, examines how such technology can be used to predict the spread of dangerous infections, including the identification of new strains of virus as new mutations occur. We go back to the frightening stuff in Chapter 6. Here Tucker talks about how the smartphone has become the ultimate shopping accessory.

How Algorithms Can Shape Our Data Future

Tucker goes on to describe how data brokers such as Acxiom have begun selling on to advertisers access to not only your data to also to your future decisions. Here Tucker tells how online dating sites have become a living social science lab. Again here your personal details can be sold on. In the future, you could be rating your actual get-togethers on the app. Chapters 9 and 10 look at predictions in the where, when and who of acts of crime. He discusses where it has worked so far.

That said I found the actionable advice was rather brief and unoriginal. Tucker presents a fair and balanced view of this important and highly relevant topic of our times, and the book is clearly well-researched. Some chapters show a little humor which was fun, but although the book is aimed at the layman, I often felt like I was reading a science textbook.

Find more of book reviews on www. May 16, Alessandro Muraro rated it really liked it.

Patrick Tucker, Author of "The Naked Future" Presents at Noblis

It's a very good book that gives you a glimpse actually, more than that, it gives you facts about where we're headed. Maybe a bit lengthy at times, but all is all, a great, enjoyable read. Aug 18, YHC rated it really liked it. It's quite an easy book to read if you have also read similar subjects. There are not that much info shocked me due to what i have read from other books, but for those who have not read any of this kind of futurist book, this book would open your mind.

FB, Twitter, all these social media are collecting your likes and dislikes, they can even match making for you with more accurate rate than you go see a fortunate teller.. Overall, it's a very fun book to read. Jul 02, Kate rated it really liked it. No statistical fact ever feels more credible than our own experience.

Herein is where nature gets the last laugh; we're born predictors, but we're also bad predictors.


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We make up the future as we go along, get the answer wrong, and then convince ourselves we were right. This is why the inside view is so pernicious. Fascinating topic, of course, and he covers a very wide range of case studies and example "We predict to learn but we also resist learning. Fascinating topic, of course, and he covers a very wide range of case studies and examples. Nov 24, Laurent K. Nicely structured book. I really liked how the author talked in thirdperson, YES but he also sometimes got personal , for example if he had a site of the story or a small joke at the end of a topic.

The beginning of the topics were interesting, however the author could introducue them better about what they are about. The titles wernt always understandable by first glance. Feb 24, Jon rated it liked it. Had I read this in , it woud've been excellent. Unfortunately, it's full of references and studies from and earlier, which is ancient in terms of tech in In , it's a good read, but it's definitely dated in a lot of places.

If Tucker would write another book, I'd give it a shot. Dec 21, Dmitry Khvatov rated it it was amazing. Good read. We are on the threshold of a historic transition. The rate by which the human race can extrapolate meaningful patterns from data is quickening as rapidly as is the spread of the Internet because the two are inexorably linked. With the rise of smart phones, sensor networks, and the Internet of Things, we now create usable data in more and more of our daily activities.

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The average American generates 1. There will be 44 times as much digital information in 35 zetabytes as there was in 8 zetabytes according to the research group IDC. The data that we are creating now touches on every aspect of our existence. It can be linked to health, to human behavior, to how we behave in cities, in schools, and in relationships.

In an anthropological sense, this data tells the untold story not just of where we are going but where we have been, how and why we built the modes of civilization that define us. This is why a better public understanding of data and its ramifications has never been more critical.

My work as a science journalist and editor has focused largely on helping my readers to build an understanding of our increasingly complex, data-driven world. Big data, analysis, and increased computational capability will radically change the way we live in the next decade. But too many news outlets treat the emergence of big data as a simple threat rather than as an opportunity to be seized wisely.

The worst possible move that we, as a society, can make right now is to demand that technological progress reverse itself.

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Welcome to the Naked Future – encuculche.tk

A better solution is to familiarize ourselves with how these tools work, understand how they can be used legitimately in the service of public and consumer empowerment, better living, learning, and loving, and also come to understand how these tools can be abused. Nov 15, adam rated it it was ok. Attempts to cover too much ground and fails I picked up The Naked Future from my local library based on the provocative title, interesting subject matter, and network-sciency cover graphics. Ultimately, the author tries to cover too much ground and delves into areas too superficially.

He tries to espouse high-level wisdom about the future of big data on civil rights, privacy concerns, predictive medicine, love , after giving accounts of his conversations with leaders in these fields. His insights Attempts to cover too much ground and fails I picked up The Naked Future from my local library based on the provocative title, interesting subject matter, and network-sciency cover graphics. His insights are often abstract and disconnected from the low-level facts and details presented. Often, the book jumps from topic to topic and metaphor to metaphor in a haphazard manner, confusing the main ideas with unnecessary detail or abstraction.

In the end, this was a well-intentioned attempted to give a vision of tomorrow, but it was largely a waste of time. I recommend reading a different book on related subjects, such as The Signal and the Noise. Each of these examples and ideas may be useful, but jumping from place to place and not sticking to a story is confusing. But there are no inconsistencies between special and general relativity with classical mechanics; all the math works out in the proper limits.

What is meant, of course, is that relativity and quantum physics have divergent views. Such lack of attention, even in an aside, pervades in this book. Oct 15, Vaseline added it. Author tries his best to paint the best picture possible of a future with big data technology available to more sectors of society, but falls short of convincimg regarding the power the average civilian can have, especially with regards to topics like mass surveillance.

He justifies the 'demise of privacy' by supposing that hey, people who CREATED such technologies are everyday citizens and entrepreneurs, so the future is in 'our hands'. Some points to consider: there is nothing stopping big gov Author tries his best to paint the best picture possible of a future with big data technology available to more sectors of society, but falls short of convincimg regarding the power the average civilian can have, especially with regards to topics like mass surveillance.

Some points to consider: there is nothing stopping big government and corporations from abusing their power with the magtitude of data they can get their hands on. So relying on goodwill and some bland notion of individual participation just seems way naive. Not everyone is keen on investing time and mental resources in manning apps to track every aspect of their lives.


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  6. The issues of privacy and consent are also not discussed sufficiently. My guess is that ultimately, these array of new tech will tilt in favor of big government and corporations since they have the money to buy up startups and further invest. To be fair I did enjoy bits of his books that showcase application of neural network modeling I would not have otherwise known.

    May 18, Myles rated it liked it.

    The Naked Future - What Happens in a World That Anticipates Your Every Move? (Paperback)

    But the premise of the book, "what happens in a world that anticipates your every move," is direly important. Just as our brains construct the world with predictions and estimates, so too more of the technological blanket enveloping us is doing the same thing, for better or for worse. Aug 04, Scott Munn rated it it was amazing.

    The Naked Future: What Happens in a World That Anticipates Your Every Move?
    The Naked Future: What Happens in a World That Anticipates Your Every Move?
    The Naked Future: What Happens in a World That Anticipates Your Every Move?
    The Naked Future: What Happens in a World That Anticipates Your Every Move?
    The Naked Future: What Happens in a World That Anticipates Your Every Move?
    The Naked Future: What Happens in a World That Anticipates Your Every Move?

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